Finnair becomes first non-Chinese airline in the world to collaborate with Chinese JD.com
Finnair will start a collaboration with JD.com, also known as Jingdong, one of the leading e-commerce companies in China. Finnair will be the first non-Chinese airline to open a flagship store for online flight bookings on the JD Travel platform, in the beginning of 2018. The collaboration also includes promotions and loyalty member partnerships. As a travel service platform for one of China´s largest online retailers, JD Travel benefits from JD.com’s 258.3 million customer base. Through partnering with Finnair, JD Travel will deepen its foothold in the international travel market. “