Fashion e-commerce: current growth is driven by successfully attracting new consumers
AMSTERDAM – 15[th] June 2020 | AfterPay Insights’ research has shown that Fashion has increased overall since end of March. What are the drivers of growth? And how satisfied are consumers? Which dimensions do Fashion merchants need to navigate in the new e-commerce landscape of today?
Since end of March, AfterPay Insights has conducted weekly interviews with now 16.500 consumers in The Netherlands, Germany and Norway about their changing e-commerce behavior. Fashion has grown