NetEnt’s first-of-its-kind reality TV-style series The Challenge hits 1.4 million views and boosts employment applications
NetEnt, the leading provider of digital gaming solutions, has enjoyed impressive interaction across its social media channels and website thanks to its reality TV-style campaign, The Challenge .The Employer Branding campaign, which was designed to cement NetEnt’s reputation as a top-tech employer in the highly competitive gaming industry, has helped NetEnt scale new heights in terms of awareness and recruitment. The reality TV-style web episodes have been seen 1.4m times since May’s launch, with job applications up by 86% and traffic from social