Fazer acquires leading Nordic smoothie brand Froosh
As part of its growth and internationalisation strategy, Fazer Group acquires the leading Nordic smoothie brand Froosh. Froosh is the leading smoothie brand in Finland and Sweden and a strong number two in Denmark and Norway. By acquiring Froosh, Fazer will enter a new category and expand its presence in retail. Froosh will serve as a platform for Fazer Lifestyle Foods Business Area’s offering for healthy fruit-based products. Brendan Harris, CEO of Froosh, has been appointed Managing Director of Fazer Lifestyle Foods.The acquisition of Froosh is a perfect strategic fit for Fazer’s future