Viaplay secures exclusive Swedish football rights
· Viaplay to stream Sweden’s UEFA Women’s EURO and FIFA Women’s World Cup qualifiers and international friendlies · Agreement includes Swedish Cup, national youth teams and national futsal teams for men and women · Viaplay already home of OBOS Damallsvenskan and Swedish men’s national team · NENT Group to rebrand as Viaplay Group in May, subject to AGM approval Viaplay and the Swedish Football Association (SvFF) have agreed a four-year partnership that makes Viaplay the exclusive home of a wide range of popular football rights in Sweden. From 2025, Viaplay will show