Recent study reveals more than a third of global consumers are willing to pay more for sustainability as demand grows for environmentally-friendly alternatives
While attitudes vary across generations, countries, and industries, 85% of consumers have become ‘greener’ in their purchasing in recent years. Companies must act now to avoid obsolescence in the future.[Boston, MA], [October 14, 2021] – With COP26, the 2021 United Nations Climate Change Conference, just weeks away, a major study of more than 10,000 people across 17 countries shows that sustainability is becoming increasingly important in consumers’ purchasing decisions, especially as consumers see themselves, along with for profit companies, as the primary catalysts for change. The Global