Orkla’s acquisition of NutraQ completed
Orkla Health has completed its purchase of 100 per cent of the shares in NutraQ 2 AS (“NutraQ”), a leading supplier of subscription-based health and wellness products in the Nordic region. The acquisition has now been approved by all relevant competition authorities.With its subscription-based business model, NutraQ represents a new business approach for Orkla. “This acquisition will offer Orkla exciting growth opportunities. Both the health category and direct-to consumer sales are growing areas. I am impressed by the way NutraQ has used subscription solutions to reach consumers