NENT Group proposes rebrand to Viaplay Group
· Proposal reflects company’s strategic focus on Viaplay and its international expansion and Nordic growth · Viaplay is NENT Group’s most recognisable brand and the only one present in all its markets, and the company’s largest single revenue-generating unit · Rebrand subject to shareholder approval at AGM on 18 May Nordic Entertainment Group (NENT Group) will propose a rebrand of the company to Viaplay Group. The proposal reflects NENT Group’s strategic focus on the Viaplay streaming service and its ongoing international expansion and continued Nordic growth. Viaplay is NENT Group’