VTT’s spin off company first in the world to measure shopping intentions in physical stores
VTT Technical Research Centre of Finland has developed a unique solution to measure in-store shopper’s intentions. The implementation respects privacy - no identity information of shoppers is collected. The objective is to start commercial deliveries in spring 2017. ”Until now it has been technically possible only to record how many people entered the shop and then from cash registers collect data of which merchandizes got purchased,” says Johannes Peltola, CEO and co-founder of Aikeet Oy, VTT’s spin off company commercializing the solution. ”What is happening between entrance and