ICA to make it easier for customers to live a healthy life
All ICA Gruppen companies in Sweden have adopted a new health strategy that is based on an ambition to make it easier for our customers to live a healthy life. One of the first targets is that by 2025 at the latest, customers’ purchases of fruits and vegetables will correspond to consumption of 500 grams a day per person. This will be achieved by providing inspiration and through a range of different measures in stores, communication and advocacy work.ICA Gruppen’s health ambition will pursued during the period 2021–2025 and comprises three focus areas: mental well-being, physical well-