Breaking the Glass Ceiling: Female Leadership in Experience Design
With online shopping growing more and more amongst millennials, Y & Z generations, and with the rise of COVID-19, consumers are expecting a seamless shopping experience across a number of touchpoints and devices. It's no secret that technology has been a largely male dominated field, with very few women making it to the top. The Digital Experience Design (DXD) team has managed to change the design game as well as to break stereotypical conventions, with its top management team being largely made-up of women. The team's main objective is to understand, define and shape customer and co-worker