Sports Betting Brand Interwetten, implements a new approach to player conversion during the World Cup to increase player loyalty
Stockholm, Sweden 24th of July 2018, Interwetten, a recognised pioneer in the sports betting market has announced the roll out of Wiraya’s Mobile Customer Activation Solution across Germany, Austria and Switzerland, combining a personal yet automated approach to player communication built around World Cup Campaigns. Interwetten’s Head of Gaming, Mario Bilic said; ‘As for so many iGaming brands, our investment in customer acquisition is high, yet loyalty remains increasingly difficult to obtain. Across the industry, we see on average only 35% of