Generations Z and Y are putting "green" wines in their tax-free baskets – Viking Line is investing in a sustainable assortment
Sustainability is also a growing trend when it comes to choosing wines, especially among young adults. Viking Line’s tax-free shops already offer dozens of sustainable wines, which are identified by the green leaf symbol on the shelf. Sustainable wines are among the most popular products in the shipboard shops.Wines have become the best-selling product category in Viking Line’s tax-free shops, and the demand for sustainable wines on the Baltic Sea is growing at least as fast. "Our customers' knowledge about sustainability in wine production has increased enormously over the past 5–10