What marketers need to know about the data privacy changes
You probably already heard the news – third-party cookies are going away.
Third-party cookies are those set by a website other than the one you are currently on.
For years brands have been using them to track website visitors and with the help of cookies have been able to improve user experience and target ads to the right customers. It also helps marketers to see what their customers are doing when they are not visiting their website.
An example of a third-party cookie would be the cookie set by Google Ads to monitor which websites you have visited and to show you