Enzymatica’s cold spray launched in South Africa
Enzymatica’s partner ABEX Pharmaceutica (Pty) Ltd has now launched the cold spray ColdGuard™ (ColdZyme®) in the South African market. ABEX is conducting an extensive marketing campaign, including advertising in traditional media and in-store advertising, as well as commercials and marketing in various digital media channels, to ensure effective market awareness to the South African consumers. South Africa is the first market to even out the current seasonal variation in sales of ColdZyme, as the cold season in the southern hemisphere lasts from April to September.After having signed a