New with Emerse: Orvesto target group profiles for programmatic advertising by data from Nordic Data Resources and Kantar Media in the Nordics
The continuing and successful co-operation between Emerse and Nordic Data Resources (NDR) now adds 179 new high-quality target group profiles for programmatic ad buying in Sweden, Norway and Denmark. The profiles are based on data from Kantar Media – known locally as Orvesto Konsument (SE), Forbruker & Media (NO), and Index Denmark (DK). The Kantar Media data and profiles are cross-referenced, matched and geo-tagged and are now available to you for digital advertising through Emerse DSP, Demand Side Platform.Programmatic is the digital technique that makes it possible to show ads to a