Viking Line is selling more fragrances than ever on board – TikTok favourites are as popular as classic fragrances
The sale of fragrances on board Viking Line’s vessels has increased significantly in recent years, and the fragrance departments in the company’s tax-free shops are now more enticing than ever. Young men are among those most inspired by influencers on social media, which guides their choice of fragrances.It’s peak season for fragrances – perfume is part of the Christmas season, and many people choose to give fragrances as Christmas presents. Perfume sales on board Viking Line’s vessels also peak at this time of year. "Demand for fragrances on our vessels has seen explosive growth