Planmeca finds the human connection in Morocco
Planmeca equipment is a common feature of the modern Moroccan dental practice. Yet despite being constantly at the forefront of dental technology, the company has never lost the human touch. “I have a lot of respect for that,” says Dr. Anass Benkirane. In a modern Moroccan dental office, Planmeca devices are a common sight. Since entering the dental market in Morocco, Planmeca has rapidly grown to become a leader in the country – and a byword for excellence in dental manufacturing. But what makes the company’s products such a success in the region? “It’s the people,” says Dr. Anass