Simplicity decides how consumers want to pay
A new survey from Fidesmo shows how Swedes prefer to pay when shopping. Despite the growing concern about personal security, many consumers still choose payment methods based on simplicity rather than security. At the same time, the survey shows that many people still have little knowledge of new payment methods - cards and invoices are still their most convenient options.The Swedish fintech player Fidesmo has, together with the research company Origo, mapped out how consumers prefer to pay. Despite an increased reporting of fraud over the past year, the survey results show that safety and