Södra forms new business area – strengthens strategic initiatives
Södra is forming the Innovation business area. The initiative will involve a stronger focus on new, profitable business, while the other business areas will gain more traction for the development of their existing operations. Catrin Gustavsson, who is currently Senior Vice President Innovation and New Business at Södra, is to become the new Business Area President.Södra’s Group strategy involves creating profitable and sustainable growth in an ever-changing world. It will guide the work going forward to maximise the value of the raw material from the members’ forests and to adopt a more