ONITSUKA TIGER ANNOUNCES 2012 BRAND CAMPAIGN
ASICS announces the launch of the Onitsuka Tiger 2012 Global Brand Campaign. The Global Brand Campaign will span one year from January 2012 and will be featured at a number of events, including music concerts, art exhibits, and festivals. The Born of Sport, Made of Japan campaign, dubbed the “podium” campaign, pays homage to the iconic competition podium. The concept is inspired by Onitsuka Tiger’s connection to its rich athletic history and Japanese heritage. The Winners’ Podium in the visual motif is linked to the history of Onitsuka Tiger. The brand originated in sports and was