More than SEK 2 million to Save the Children
Axfood’s customers donated more than SEK 2 million to Save the Children in 2010.Willys, Hemköp, Tempo, PrisXtra and Axfood Snabbgross all conducted collection activities during the year. The greatest impact was achieved by fitting recycling machines at Willys and PrisXtra stores with a “donation” button. Axfood became the organization’s main partner in Sweden in spring 2010. “We are thrilled by the overwhelming response from our customers,” says Anne Rhenman-Eklund, Head of Corporate Communications at Axfood. “In one year’s time Axfood has become Save the Children’s second largest