Viasat begins TV broadcasting in Hungary
VIASAT BEGINS TV BROADCASTING IN HUNGARY Viasat Broadcasting becomes a major owner of Budapest-based Alfa TV, which is now changing its name to Viasat3. The decision to buy Alfa TV, a privately-owned TV channel that has a ten- year license to broadcast in the greater Budapest area, is historic. This is the first launch of a channel outside Viasat's core geographic markets of the Nordic and Baltic countries. "Hungary is an exciting market with great potential," says Hans-Holger Albrecht, president of Viasat Broadcasting and COO and future president of Modern Times Group MTG AB, to which