BAYN Strengthens Commercial Focus in Organizational Change
Bayn Europe AB, an upcoming player in the natural sweetening field, announces a shift in the organization from a focus on research to a focus on product commercialization. The new market driven structure will bring the company closer to their clients and significantly reduce the time frame from product idea to market launch.“Bayn has established itself in the market as a research based company, which we are, but our EUREBA® products have now reached the maturity that allows for a stronger focus on commercialization and sales,” said Lucy Dahlgren, MD. As a vital part of the shift to