How best to capitalize on and interact with shoppers’ excitement during the holiday season
The holidays are upon us. Although this year has been tough on everyone and December is likely to look very different this year, the desire to come together as a family, as a community is stronger than ever.
It is well known that brands who interact with their followers on social media grow their following, and are seen as more trustworthy, authentic and human.
And in 2020, let’s face it, we need all the competitive edge we can get.
Indeed, when analyzing social media strategy in the age of Covid-19, Forbes
