Climate-smart packaging concept won BillerudKorsnäs’ design competition PIDA
The winners of the first semi-final of BillerudKorsnäs design competition PIDA – Packaging Impact Design Award – have been selected. In a UK vs USA challenge, this year’s “Highest Level of Sustainability Award” was won by Chi Chung Chan from Ravensbourne University in London for his entry “Iwasaka Matcha”, designed for a complete Japanese tea concept. ”The concept is perfect for the tea lovers, the health concious enthusiast and also people interested with Japanese culture. And that’s what I wanted to communicate with my project,” says Chi Chung Chan.The jury’s motivation for the