Celebrities & Endorsements: The more you know, the less you like 'em
New research published today suggests the more the public know about the personal life and opinions of a celebrity, the less effective endorsements of products (and politicians) by that celebrity are. Celebrities beware of over-exposure!'A sign of celebrity is that his name is often worth more than his services' - Daniel J. Boorstin The more over-exposed a celebrity's private life becomes, the less the public likes them, and the less effective their endorsement of products, brands and politicians will become. These are the findings of new research published today in the journal