Sony Invites Canadians to Experience their First Time
TORONTO, November 12, 2013 – On theother side of the planet, 62-year-old Robert Turnbull worked over 30 years without a holiday. Despite being surrounded by water, the Australian farmer had never seen the ocean – until Sony took him there. As part of the Never Experienced 4K TV ad campaign, individuals with unique stories were given unforgettable first-time experiences. For Robert this meant seeing the ocean for the very first time. It was simply overwhelming. From fear to awe to pure joy, he went through every emotion one could expect – and it was all caught on video