Morrisons launches first transactional eCommerce site with help from Salmon
Watford, London – 12th December 2012. Multi channel specialist, Salmon, today announced that it has helped Morrisons to launch its first transactional eCommerce site, MorrisonsCellar.com, which focuses on selling a comprehensive range of wines.MorrisonsCellar.com offers customers a unique, personalised and enjoyable shopping experience, including: · An interactive Taste Test allowing customers to discover those wines most likely to suit their palette via three simple questions · The case builder tool giving customers the ability to build and keep track of a mixed case of wine ·