Hilding Anders and leading U.S. smart-bed player ReST announce strategic partnership by launching smart bed solution in Europe, Russia and Asia
Hilding Anders, the leading bedding and mattress group in Europe, Russia and Asia, has entered into a strategic partnership with ReST Responsive Surface Technology, LLC (“ReST”), the US-based provider of the globally most innovative smart bed solution.As part of this cooperation, Hilding Anders, a KKR portfolio company, has licensed the ReST’s smart bed technology that will be used in manufacturing and distribution across the group’s markets in Europe, Russia and Asia. Based on this agreement, Hilding Anders will launch a smart bed in Europe, Russia and Asia under its respective market-