ABS-CBN signs expanded agreement with Cxense
Cxense (OSE:CXENSE) today announced that the largest media and entertainment group in the Philippines, ABS-CBN Corporation (PSE: ABS) has signed an expanded contract to make further use of Cxense data management and personalization technology. ABS-CBN originally licensed the Cxense Insight (real-time analytics), Cxense DMP (Data Management Platform) and Cxense Advertising solutions and has now expanded their contract to include Cxense Video, utilizing technology that Cxense recently acquired from Ramp. ABS-CBN has a large portfolio of media outlets including TV and radio stations,