Benecol products launched in Brazil
Raisio plc, Press Release, 17 November 2014 at 9.00 a.m. Finnish time
BENECOL PRODUCTS LAUNCHED IN BRAZIL
Raisio’s new Benecol partner Shefa has launched the Benecol milk in Brazil. Shefa is a major Brazilian producer of dairy products and beverages. In addition to the UHT milk now launched, Shefa aims to extend its range with other Benecol products in the future. The Benecol product launch in Brazil supports the target of Raisio’s Benecol business to expand into new markets.
Mikko Laavainen, Vice President for Raisio’s Licensed brands, considers the Benecol product launch in