Cloetta accelerates global marketing investments
The iconic Cloetta pastille brand Läkerol is currently being repositioned and has received an updated visual identity and pack design, with “360” media campaigns across key markets. The support behind the Läkerol brand is part of Cloetta´s strategy to drive organic growth through increased media spend on the company´s key brands.The Läkerol pastille pack has received a new design and communication platform. The new design brings a clearer branding, making it visually easier for the consumer to find and recognize Läkerol in the store shelf. With a stylish combination of modern and retro, the