Study Finds US Consumer Behavior Will Change for Good Due to COVID-19 Pandemic
While US consumers have a more optimistic outlook than European consumers, they remain less optimistic than Chinese consumers; Spending cuts could have potentially dangerous consequences for the health of the unemployed[New York, NY], [July 23, 2020] –The COVID-19 Consumer Outlook study* conducted by Simon-Kucher & Partners , a global strategy and marketing consulting firm, revealed that while uncertainty remains high amongst US consumers, the outlook is generally more favorable as compared to European consumers. In the early weeks of the study, which