Tasteful, playful packaging concept won BillerudKorsnäs’ design competition PIDA Sweden
The winners of BillerudKorsnäs’ design competition PIDA Sweden – Packaging Impact Design Award – have been selected. The finest prize of the the competition, PIDA Gold Award, went to design students Jenny Noshi, Anna Carlén, Moa Tillbom and Martin Lilius from Nackademin. Their winning packaging project “Lost in Senses” is designed for a tea set and a whole tea experience.“It feels amazing to win PIDA Gold Award. Our design is colourful and detailed with both matt and glossy prinst, see-through panels, pop-ups and interactive panels which attract the eye. In a way the packaging is the