Success for Stutterheim with UGC in ad campaigns
The premium raincoat brand Stutterheim was founded in 2010 by Alexander Stutterheim and has since, become an international phenomenon. Retailers worldwide are selling the famous raincoats, and from the very beginning, social media has been an important part of the marketing strategy. According to Guillaume de Basly, E-Commerce Manager at Stutterheim, e-commerce counts for around 55% of the revenue today, compared to 25% two years ago. Flowbox’s platform has enabled Stutterheim to work smarter and more efficiently with content marketing. “We have a visual product which tend to appeal