‘Skype for Grannies’ Pivots to Digitalise Elderly Care
Finnish tech startup Pieni piiri refocuses its business from a ‘Skype for grannies’ app to a provider of digitalised elderly care services. To fund the growth of its new business, the company has launched an equity crowdfunding campaign.The story of Pieni piiri – Finnish for ‘small circle’ – began in 2010, with a recently widowed grandmother. The founder Matti Kari noticed that even that her granny was in good physical condition, she was almost completely lacking in peer contacts. It was soon discovered that she wasn't the only one suffering from isolation and loneliness - up to 50% of the