Viaplay Group and TV3 Group enter Baltic agreement
Viaplay Group and Baltic media company TV3 Group have signed an agreement covering Estonia, Latvia and Lithuania. Starting 1 February, Viaplay’s full live sports portfolio in the Baltic region will be sublicensed to TV3 Group’s streaming service Go3, with direct Viaplay subscribers in the three countries to be transferred to Go3 during March. On 1 December 2023, Viaplay Group announced its intention to exit the Baltic markets by summer 2025. Jørgen Madsen Lindemann, Viaplay Group President and CEO: “This is the right step for Viaplay Group’s business and for our sports viewers across the