Storytel to launch in Israel first quarter of 2021 – acquires audiobook service iCast Ltd
Storytel AB (publ) (“Storytel”), one of the world’s leading audiobook and e-book streaming services, is acquiring iCast Ltd (“iCast”), an audiobook streaming pioneer on the Israeli market. The acquisition lays the foundations for Storytel’s launch in Israel in the first quarter of 2021.iCast Ltd is a first mover and leader on the emerging Israeli audiobook market. Originally founded and launched as a podcast service in 2006, iCast initiated its deployment into the audiobook arena in 2010 entering agreements with local publishers before launching Israel’s first audiobook service the