Readly campaign breaks record and gets a summer sequel
The “Got time? Make it count” campaign was launched by digital magazine app Readly at the end of March to emphasize the value of meaningful screen time. As a result of the campaign, together with the impact of lockdowns across Europe which led to more people turning to digital services, Readly saw web traffic records on its platform. Now, the sequel of the campaign is being launched aimed at staycation and holidaymakers. The “Got time? Make it count" campaign was launched in a number of countries, including core markets Sweden, Germany and the UK on March 30 across digital channels, TV