New social demographic tool from Cision enables communicators to uncover key global social influencers
Cision has announced the release of Social Demographics, a new feature designed to help CisionPoint users uncover key demographics for global social influencers and their followers. Powered by StatSocial, this technology is the first of its kind to be deployed as part of a database solution in the PR software market, and gives communicators an unprecedented advantage in finding the right contacts and targeting stories to their intended audience. "With the vastness of social media and the 24-hour news cycle, PR and