UK’s Waitrose launches DUG sales, highlighting the potato drink as one of this year’s food trends products
Well-known UK grocery chain Waitrose & Partners is now launching Veg of Lund’s plant-based drink DUG in 220 of its more than 330 stores in the UK. In 1983, Waitrose was the first major UK supermarket to sell organic food and has continued to be a leading player with a major influence on developments in the grocery sector.On 26 October 2021, Veg of Lund announced that Waitrose & Partners has signed an agreement to sell DUG, starting from February 2022. The launch has started well, sales are in line with some of Waitrose’s more established plant-based milk alternatives and the grocery chain