Sony announces professional AVCHD brand “NXCAM”
New file-based camcorder to be launched at the beginning of 2010Interbee, Japan, 18th November 2009: Sony Professional has today announced the launch of the new NXCAM™ family brand representing the Professional implementation of AVCHD™ technology. Designed to bring the benefits of seamless and easy-to-use production workflow to professionals and semi professionals, the NXCAM family will be the ideal solution in terms of image quality, usability and price. AVCHD has been widely and rapidly adopted in the Sony consumer sector of the camcorder market and now, with further developments in non-