How to be a winner in glocal management
Björn Axelsson and André Knüppel, who both graduated in June 2014 from the Executive MBA programme at the School of Business, Economics and Law at the University of Gothenburg, have developed their thesis work into the book "How to be a winner in glocal management. The challenges of institutional duality".In their book, the authors discuss concepts like organisational culture, isomorphism (harmonisation of processes and work methods) and institutional duality. It targets readers with an interest in entrepreneurship, leadership, corporate development, politics and globalisation.The book