New data: 37% of all B2B sales transactions happen outside office hours, according to HeadQ’s digital eCommerce platform
With over €100M in sales transactions through HeadQ’s digital eCommerce platform for complex products and services, data shows that B2B companies risk losing significant revenue as over one-third of B2B buyers are most active outside office hours – highlighting the importance of B2B consumerization.HeadQ , a Helsinki-based B2B eCommerce platform for complex products and services, has released data showing that 36.7% of all B2B sales transactions happen outside office hours. Research