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Schneider Associates successfully launches and sustains visibility for new products, services, companies, organizations and communities through integrated marketing and PR strategies.

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Lauren Torlone Joins Schneider Associates as Director

Torlone applies her Fox News, CNN and C-Span media savvy to a range of consumer, corporate and education clients BOSTON – October 9, 2014 – Schneider Associates  (SA), a Boston-based integrated marketing and public relations agency specializing in launching and accelerating growth for products, services, companies, institutions and communities, announced today that Lauren Torlone has joined the firm as a Director, according to Phil Pennellatore, President. Torlone brings more than 10 years of experience in national news including working as a producer for “

Schneider Associates Promotes Carolyn Tillo to Senior Account Executive

Tillo will take on expanded role working with corporate and higher education clients BOSTON – September 23, 2014 – Schneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, institutions and communities, announces the promotion of Carolyn Tillo to Senior Account Executive. In her new role, Tillo assists senior management in identifying and implementing account strategy and serves as the day-to-day contact for client teams while conducting

Schneider Associates Hires Ariel Ferrante as Integrated Marketing and Digital Design Associate

Ferrante will support agency marketing and design communications  BOSTON – July 25, 2014 – Schneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, institutions and communities, announces the hiring of Ariel Ferrante as Integrated Marketing and Digital Design Associate. Ferrante is responsible for day-to-day agency social media management and marketing, as well as agency marketing design. Prior to joining Schneider Associates, Ferrante

Schneider Associates Hires Josh Tammaro as Account Coordinator

Tammaro will work with a range of Public Affairs, Government Relations and Corporate, Education, & Nonprofit clients BOSTON – June 30, 2014 – Schneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, institutions and communities, announces the hiring of Josh Tammaro as Account Coordinator. Tammaro is responsible for day-to-day account administration and outreach to media outlets. Prior to joining Schneider Associates, Tammaro completed

Schneider Associates Hires Lauren Mucci as Account Coordinator

Mucci will work with an array of Consumer, Corporate & Education clients BOSTON – June 25, 2014 – Schneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating products, services, companies, institutions and communities, announces the hiring of Lauren Mucci as Account Coordinator. As Account Coordinator, Mucci is responsible for daily account administration and outreach to media. Prior to joining Schneider Associates in her current role, Mucci completed an internship at the agency in

Schneider Associates Hires Nicole LeLacheur as Account Coordinator

BOSTON – June 23, 2014 – Schneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, institutions and communities, announces the hiring of Nicole LeLacheur as Account Coordinator. LeLacheur is responsible for day-to-day account administration and outreach to media in addition to supporting agency marketing, social media and new business initiatives. LeLacheur completed several internships at the agency between winter 2012 and spring 2014, as

Schneider Associates Names Ian Jude Chio Vice President of Finance and Administration

Chio Promoted to Management Team at Boston-based Integrated Marketing and PR AgencyBOSTON – June 11, 2014 - Schneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, institutions and communities, is pleased to announce the promotion of Ian Jude Chio to Vice President of Finance and Administration. In his new role, Chio oversees agency financials, produces and analyzes reports, and manages all human resources functions including orientation,

Schneider Associates Promotes Hanna Heycke to Account Executive

Heycke will continue work with an array of clients in the Public Affairs and Corporate, Education, & Nonprofit Practice AreasSchneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, institutions and communities, announces the promotion of Hanna Heycke to Account Executive.  As Account Executive, Heycke is responsible for day-to-day client management, media and community outreach, as well as social media content creation. She supports account

Schneider Associates Names Alexis Walkenstein Vice President

Walkenstein promoted to management team at dynamic Boston-based PR agencySchneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, institutions and communities, announces the promotion of Alexis Walkenstein to Vice President. Joining the firm in December 2013 as Director of Media Relations, Walkenstein will now collaborate with the management team and staff to drive top tier media placements and public relations strategies on behalf of diverse

Millennials Break Tradition by Favoring Digital Formats

2013 MMNPL survey reveals trends to guide brands in marketing to MillennialsBOSTON – February 4, 2014 – The 2013 Most Memorable New Product Launch survey reveals significant findings when it comes to the Millennial generation’s media consumption, according to Sentient Decision Science and Schneider Associates. Evidence of the “M” factor can be seen in specific media consumption patterns (You can view the full research summary in ebook format, available here ). Key findings in this year’s

Top Products in U.S. Hook Consumers on a Feeling

Windows 8, Twinkies, and the iPhone 5C top list of products that connect emotionally with consumers to become Most Memorable New Product Launches of 2013BOSTON – February 4, 2014 If U.S. manufacturers, marketers and branding experts want to know if consumers are emotionally connecting with their products, then they can look to the results of the Most Memorable New Product Launch survey, conducted by Sentient Decision Science and Schneider Associates. The 2013 MMNPL survey uses cutting edge research methodologies to measure emotional connections consumers have to new products. The top 10

Schneider Associates Hires Alexis Walkenstein as Director of Media Relations

Walkenstein brings extensive experience in television news and public relationsBOSTON – January 2, 2014 – Schneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, and communities, announces the hiring of Alexis Walkenstein as Director of Media Relations. In this capacity, Alexis will be responsible for media relations strategy and execution for SA clients across the agency. With nearly two decades of experience in television news and public

Danielle Gerard joins Schneider Associates as an Account Coordinator

BOSTON – December 27, 2013 – Schneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, and communities, announces the hiring of Danielle Gerard as an Account Coordinator.  Prior to joining Schneider Associates, Gerard gained experience as a web communications intern at AmeriCares and as a marketing and public relations intern at the National Museum of Ireland in Dublin. As an Account Coordinator at SA, Gerard is responsible for day-to-day

Joan Schneider, Don Martelli, and Aaron Reid Lead Product Launch Discussion at Harvard Business School

SA’s founder and CEO Joan Schneider recently presented at Harvard Business School  with SA’s Vice President and Director of Digital Integration Don Martelli and Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science . The panel discussion centered on product launch and the new methodologies that can be applied to ensure successful outcomes in driving consumers and customers to try and buy new products. The presenters delved into two highly effective techniques: tapping into subconscious drivers of behavior and

Schneider Associates Promotes Tom Ryan to Vice President and Director of Integrated Marketing and Creative

Ryan to co-lead the InGROUP, SA’s new practice focusing on integration, innovation and ingenuity through creative, digital and social media campaignsBOSTON – September 18, 2013 – Schneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, organizations and communities, announces the promotion of Tom Ryan to Vice President and Director of Integrated Marketing and Creative for the InGROUP. The InGROUP is a new practice at the firm focusing on

SCHNEIDER ASSOCIATES LAUNCHES THE INGROUP

New practice is focused on Integration, Innovation and IngenuityBOSTON – June 26, 2013 - Schneider Associates  (SA), is excited to announce the launch of the InGROUP, a team of digital and PR professionals who develop creative content, digital and social media campaigns, websites/digital content platforms, video and graphics. Named for its focus on innovation, integration and ingenuity when developing multi-channel marketing and launch campaigns, the InGroup works collaboratively with clients to analyze the competitive landscape, ideate creative approaches,

Schneider Associates Announces Slate of New Education Clients for Growing National Practice

Expanding Education Practice Secures University of Pittsburgh, Northeastern University, Penn Foster, Virginia College, Ecotech Institute and OthersBOSTON – May 15, 2013 –Schneider Associates  (SA), an integrated marketing, public relations and digital communications firm today announced it has added several prestigious higher education clients to its emerging education practice . They include: -          University of Pittsburgh’s College of Business Administration  -

Products "Made in the USA" Are More Popular Than Ever According To New National Consumer Survey

Americans cited product features such as “Made in the USA,” “Made Locally,” and “Country of Origin,” as more influential than ever for purchasing decisions in 2012BOSTON- March 6, 2013- This year’s Most Memorable New Product Launch  (MMNPL) survey, conducted by Schneider Associates  and Sentient Decision Science , showed product attributes such as “Made in the USA,” Made Locally,” and “Country of Origin” are more influential than ever on consumers’ purchasing decisions.  “Made in

The #BostonShake: Reviving an Internet Meme

What happens when you mix the Harlem Shake with a flash mob?Internet memes are fun, crazy, out of this world and sometimes just unexplainable. In terms of their popularity, it is usually gained and lost in a blink of an eye, i.e. the proverbial 15 minutes of fame. The Harlem Shake  is one such meme that some say jumped the shark , a phrase commonly used to signify when something has lost its popularity. Well, we at Schneider Associates 

Amazon Kindle Fire Named the Most Memorable New Product Launch of 2012 According to Consumers

USA Today Featured the Results of the 2012 Most Memorable New Product Launch Survey on the Front Page of the Money SectionMonday, USA Today  featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our  survey. Amazon's Kindle Fire 

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