Win the battles by knowing the enemy and yourself
Sun Tzu, the Chinese military strategist, philosopher and warrior died centuries before companies started to protect their innovation with intellectual property, but the ideas outlined in his classic manual “The Art of War” are surprisingly applicable when creating an IP-strategy for your company and making sure that you are not accelerating your patent costs. As Sun Tzu stated, "if you know the enemy and know yourself, you need not fear the result of a hundred battles".I’ve developed lots of IP-strategies for technical companies and have realized that companies, especially SME:s don’t