PRIVAB AND HEMMAKVÄLL ENTER STRATEGIC PARTNERSHIP
Humble Group AB ("Humble" or "the Company"), has, through its subsidiary Sam och Son Grossist AB ("Privab"), entered into a strategic partnership with Hemmakväll AB ("Hemmakväll") with the aim to drive joint growth and strengthen their positions in the Swedish market (the "Partnership").Hemmakväll, a leading player in the confectionery and snack retail sector with 69 stores, and Privab, a nationwide wholesaler in the grocery trade, have signed a collaboration agreement marking the beginning of a new phase of shared growth. The partnership brings together two of Sweden's most prominent