BMW MOTORRAD USA AWARDS AOR DUTIES TO THE S3 AGENCY
(May 1, 2012 – Boonton, NJ): BMW Motorrad USA, the motorcycle division of BMW of North America, has selected The S3 Agency as its new Agency of Record. Located in Boonton, NJ, the independent, woman-owned agency bested five other agencies for the estimated $2 million account. This is the brand’s first AOR since 2008. The S3 Agency will be responsible for creative and media services across advertising, online and social networks. Redefining the legendary motorcycle brand’s voice and cultivating an increased sense of community for BMW riders will be among the agency’s chief priorities.