Eight O’Clock Coffee Launches “The Cupping Room” – a Digital Campaign Featuring Comedian Jim Breuer and Eating Champion Takeru Kobayashi
www.TheCuppingRoom.comMontvale, NJ, May 8, 2012 – Eight O’Clock® Coffee, America’s Original Gourmet Coffee brand, may date back to 1859 – but the company’s latest initiative shows it is fresher than ever in its approach to reaching coffee consumers. The new digital campaign called “The Cupping Room” brings together an unexpected duo – Hollywood funnyman Jim Breuer and competitive eating champion Takeru “Kobi” Kobayashi – in a web video that serves as the heart of the campaign. Viewable at TheCuppingRoom.com, the video is being supported via a Reddit.com “AMA” (Ask Me Anything) online